| Magazine Advertising Rates (Large Edition and Pocket Edition) (In Japanese) |
 This publication lists advertising rates, by category, for magazines published by JMAA members. Available in two sizes: the large edition is easier on the eyes, while the pocket edition is easier to carry. (Published every year on the first of January.) |
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| Magazine Advertising Placement Standards (in Japanese) |
 This useful and practical guidebook presents regulations and noteworthy issues related to acceptance and publication of advertisements in magazines. The Standards were first published in 1971, and are revised every five or six years. The current edition was released in 2004.
Revisions
This is a compilation of all revisions and new implementations made to advertising laws and regulations as well as standards from each industry organization from 2004 to April 1st 2009. We recommend use paired with The Standards.
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| Advertiser's Guide to Magazines in Japan, 2009-2010 (in English) |
 This publication presents a wide range of topical information about magazines published in Japan—from broad analysis of industry trends, to focused introductions to magazines in different categories. It also provides useful contact addresses outside of Japan. An indispensable resource for advertising managers in overseas and foreign-owned companies.
(Published every year at the beginning of July.) |
| Magazine Advertising (in Japanese) |
 Magazine Advertising is a publication distributed by our association.
It features Opinion on magazine advertising by advertisers and fascinating features contributed by JMAA executives and others in the industry only available through JMAA. Normal publications are 8 B5-size pages and distributed on the first day of each month except for the month of November. A special enlarged November issue is distributed on the first day of November of every year, 40 B5-sizeed pages, in full color, with the Japan Magazine Ad Award results. |
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| Magazine Advertising Handbook: Kizuna (Ties) |
 Our association took the 60th anniversary of its founding, celebrated on November 1, 2006, as a fitting occasion to publish Kizuna. In this handbook, the main themes related to magazine advertising have been clearly explained by a writing staff composed of people active in fields connected to the themes. A must-read for anybody involved in magazine advertising, Kizuna explains the conditions surrounding magazine advertising, provides hints for thinking about the direction to proceed in the future, and is useful for promotion as well. Printed on 144 pages of A5-sized paper, it is also a book that is handy and easy to read. |
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| Appointment Books |
 These handy pocket schedulers are attractive and convenient. Each left-hand page covers one week, while right-hand pages provide ample space for memos. The first and last pages present information about JMAA: an overview of JMAA, the dates of important JMAA events, advertising charts, and a list of member companies. |
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