Founded in November 1946, the Japan Magazine Advertising Association is an organization of leading publishers and advertising companies in Japan. For more than 60 years, the Association has been the world�fs only organization in which magazine publishers and advertising companies cooperate to achieve a common goal. Over this time, magazine advertising has grown and developed qualitatively and quantitatively, and I would like to express my appreciation to those who have supported the Association�fs activities over the years. The current business climate for magazine advertising is quite challenging. In such a severe economic recession, the advertising industry naturally faces changes. However, I consider this situation, serious though it is, an ideal opportunity to re-examine the power and appeal of magazine advertising and set new directions. Fortunately, the Japan Magazine Advertising Association has a number of committees, driven by its membership of elite magazine and advertising executives, whose primary aim is the promotion of magazine advertising. These committees are devoted to activities such as building trust in magazine advertising by monitoring advertising to assure strict truth in advertising standards and ethical business practices. The committees will continue to actively promote the medium, in addition to increasing an understanding of digital data submission and the preparation of magazine categories. Eliciting a positive response from readers through interesting articles or magazines hasn�ft changed over the years. What has changed is the increasing popularity of competing media, such as the Internet. Nevertheless, even in today�fs multimedia era there is a close connection between magazines and readers; consumers take magazines in hand and examine the content before purchasing. This tangible relationship is the key attraction of the medium, and the force behind magazine �gadvertising power.�h I believe that as digital media lacks this relationship, magazines still play an important role in the advertising industry. Throughout the distinguished history of the Japan Magazine Advertising Association, our forerunners have spoke of the appeal of magazines and magazine advertising. Given today�fs rapidly changing circumstances, I believe that we should research new methods of communication, ones suited to the challenges we face. I hope we can utilize the collective strength of the Japan Magazine Advertising Association to publicize the �gadvertising power�h of the medium, and request the cooperation of everyone who loves magazines. Tsutomu Ishizaki, Chairman The Japan Magazine Advertising Association | Words from the Chairman | JMAA Goals and Activities | Membership Growth | History | | Organization | JMAA Directors | Map and Directions |