JMAA Goals
The Japan Magazine Advertising Association (JMAA) is working to improve the quality of magazine ads and to enhance the role that ads play in providing socially relevant information, with the ultimate aim of making a positive contribution to the nation's industry, economy, and society. The JMAA carries out a wide range of activities related to magazine advertising, including: research and investigation of the magazine ad industry, promotion of ethics-enhancing policies, sponsorship of seminars and symposia, and recognition of excellence in advertising. |