|
|
|
1-3. Advertising Expenditures by Type of Business (Expenditures for All 4 forms of mass media) |
| (Units: ten-million yen; %) |
|
|
Magazines |
Newspapers |
Radio |
Television |
Totals |
Ad
Expenditure |
Distribution |
Y/Y
comparison |
Ad
Expenditure |
Distribution |
Y/Y
comparison |
Ad
Expenditure |
Distribution |
Y/Y
comparison |
Ad
Expenditure |
Distribution |
Y/Y
comparison |
Ad
Expenditure |
Distribution |
Y/Y
comparison |
Energy / Materials /
Machinery |
343 |
0.8 |
96.6 |
958 |
1.2 |
91.9 |
507 |
3.3 |
99.6 |
3,066 |
1.6 |
68.1 |
4,874 |
1.5 |
76.0 |
| Foodstuffs |
2,057 |
5.0 |
87.8 |
5,859 |
7.1 |
101.2 |
1,345 |
8.7 |
98.8 |
20,884 |
10.9 |
102.2 |
30,145 |
9.1 |
100.7 |
| Beverages / Cigarettes |
2,046 |
5.0 |
91.3 |
2,404 |
2.9 |
86.6 |
761 |
4.9 |
82.8 |
19,474 |
10.2 |
95.3 |
24,685 |
7.5 |
93.6 |
Pharmaceuticals /
Medical Supplies |
1,151 |
2.8 |
95.6 |
2,306 |
2.8 |
89.1 |
1,116 |
7.2 |
100.5 |
13,794 |
7.2 |
103.0 |
18,367 |
5.6 |
100.4 |
| Cosmetics / Toiletries |
5,565 |
13.6 |
92.3 |
2,378 |
2.9 |
107.5 |
421 |
2.7 |
110.2 |
21,016 |
11.0 |
93.3 |
29,380 |
8.9 |
94.3 |
Apparel /
Fashion, Accessories /
Personal Items |
8,024 |
19.7 |
91.0 |
1,132 |
1.4 |
88.4 |
105 |
0.7 |
109.4 |
2,321 |
1.2 |
89.5 |
11,582 |
3.5 |
90.6 |
Precision Instruments /
Office Supplies |
1,193 |
2.9 |
94.9 |
803 |
1.0 |
95.3 |
92 |
0.6 |
109.5 |
1,992 |
1.0 |
87.3 |
4,080 |
1.2 |
91.4 |
Home Electric Appliances /
AV Equipment |
1,104 |
2.7 |
97.6 |
1,159 |
1.4 |
100.8 |
159 |
1.0 |
118.7 |
5,766 |
3.0 |
94.7 |
8,188 |
2.5 |
96.3 |
Automobiles /
Related Products |
2,037 |
5.0 |
82.8 |
2,921 |
3.5 |
75.2 |
1,534 |
9.9 |
87.7 |
12,736 |
6.7 |
93.7 |
19,228 |
5.8 |
88.6 |
| Household Products |
558 |
1.4 |
91.8 |
857 |
1.0 |
99.2 |
189 |
1.2 |
79.7 |
4,501 |
2.4 |
96.3 |
6,105 |
1.8 |
95.6 |
Hobbies /
Sporting Goods |
2,835 |
7.0 |
101.2 |
1,498 |
1.8 |
98.4 |
544 |
3.5 |
99.3 |
12,048 |
6.3 |
111.3 |
16,925 |
5.1 |
107.8 |
Real Estate /
Housing Facilities |
1,065 |
2.6 |
86.1 |
4,451 |
5.4 |
83.9 |
837 |
5.4 |
82.1 |
8,400 |
4.4 |
86.3 |
14,753 |
4.5 |
85.3 |
| Publications |
474 |
1.2 |
96.5 |
7,990 |
9.6 |
85.8 |
733 |
4.7 |
84.0 |
2,217 |
1.2 |
72.9 |
11,414 |
3.5 |
83.2 |
Information /
Communications |
2,595 |
6.4 |
80.4 |
5,455 |
6.6 |
79.7 |
895 |
5.8 |
103.7 |
15,200 |
8.0 |
96.6 |
24,145 |
7.3 |
90.5 |
| Distribution / Retailing |
1,901 |
4.7 |
85.7 |
8,598 |
10.4 |
95.1 |
970 |
6.3 |
94.2 |
9,595 |
5.0 |
95.4 |
21,064 |
6.4 |
94.3 |
| Finance / Insurance |
1,458 |
3.6 |
86.1 |
4,810 |
5.8 |
74.1 |
1,514 |
9.8 |
74.4 |
13,514 |
7.1 |
93.8 |
21,296 |
6.4 |
86.5 |
| Transportation / Leisure |
2,528 |
6.2 |
88.5 |
13,683 |
16.5 |
88.6 |
1,429 |
9.2 |
94.9 |
9,304 |
4.9 |
101.4 |
26,944 |
8.2 |
93.0 |
Food Services /
Other Services |
1,341 |
3.3 |
76.8 |
2,886 |
3.5 |
90.7 |
895 |
5.8 |
105.9 |
9,303 |
4.9 |
98.8 |
14,425 |
4.4 |
95.0 |
Government /
Organizations |
507 |
1.2 |
96.9 |
1,971 |
2.4 |
89.1 |
860 |
5.5 |
99.1 |
1,220 |
0.6 |
67.4 |
4,558 |
1.4 |
84.2 |
Education /
Medical Services /
Religion |
1,885 |
4.6 |
77.1 |
4,224 |
5.1 |
81.7 |
505 |
3.3 |
107.7 |
3,402 |
1.8 |
88.6 |
10,016 |
3.0 |
84.0 |
| Classified Ads / Others |
113 |
0.3 |
68.9 |
6,417 |
7.7 |
83.7 |
79 |
0.5 |
111.3 |
1,167 |
0.6 |
93.4 |
7,776 |
2.4 |
84.9 |
| Total |
40,780 |
100.0 |
88.9 |
82,760 |
100.0 |
87.5 |
15,490 |
100.0 |
92.7 |
190,920 |
100.0 |
95.6 |
329,950 |
100.0 |
92.4 |
|
|
| (Figures are from the "Japan Advertising Expenditures 2008" issued by Dentsu, Inc.) |
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