|
|
1-1. GDP Growth and Advertising Expenditures (Japan)
|
Year |
Advertising Expenditures |
Gross Domestic Product (GDP) |
Real Economic Growth Rate (%) (GDP) |
Advertising Expenditures to GDP (%) |
Total Expenditure
(hundred
-million yen) |
Compared to
Previous
Year (%) |
GDP
(hundred
-million yen) |
Compared to
Previous
Year (%) |
Before
revision |
1985 |
35,049 |
- |
3,235,412 |
107.5 |
5.1 |
1.08 |
1986 |
36,478 |
104.1 |
3,386,740 |
104.7 |
3.0 |
1.08 |
1987 |
39,448 |
108.1 |
3,525,300 |
104.1 |
3.8 |
1.12 |
1988 |
44,175 |
112.0 |
3,792,504 |
107.6 |
6.8 |
1.16 |
1989 |
50,715 |
114.8 |
4,085,347 |
107.7 |
5.3 |
1.24 |
1990 |
55,648 |
109.7 |
4,401,248 |
107.7 |
5.2 |
1.26 |
1991 |
57,261 |
102.9 |
4,682,344 |
106.4 |
3.4 |
1.22 |
1992 |
54,611 |
95.4 |
4,804,921 |
102.6 |
1.0 |
1.14 |
1993 |
51,273 |
93.9 |
4,842,338 |
100.8 |
0.2 |
1.06 |
1994 |
51,682 |
100.8 |
4,865,517 |
100.5 |
1.1 |
1.06 |
1995 |
54,263 |
105.0 |
4,935,881 |
101.4 |
2.0 |
1.10 |
1996 |
57,715 |
106.4 |
5,042,619 |
102.2 |
2.7 |
1.14 |
1997 |
59,961 |
103.9 |
5,152,491 |
102.2 |
1.6 |
1.16 |
1998 |
57,711 |
96.2 |
5,048,429 |
98.0 |
-2.0 |
1.14 |
1999 |
56,996 |
98.8 |
4,976,286 |
98.6 |
-0.1 |
1.15 |
2000 |
61,102 |
107.2 |
5,029,899 |
101.1 |
2.9 |
1.21 |
2001 |
60,580 |
99.1 |
4,977,197 |
99.0 |
0.2 |
1.22 |
2002 |
57,032 |
94.1 |
4,913,122 |
98.7 |
0.3 |
1.16 |
2003 |
56,841 |
99.7 |
4,902,940 |
99.8 |
1.4 |
1.16 |
2004 |
58,571 |
103.0 |
4,983,284 |
101.6 |
2.7 |
1.18 |
2005 |
59,625 |
101.8 |
5,017,344 |
100.7 |
1.9 |
1.19 |
2006 |
59,954 |
100.6 |
5,073,648 |
101.1 |
2.0 |
1.18 |
| Revised |
2005 |
68,235 |
102.9 |
5,017,344 |
100.7 |
1.9 |
1.36 |
2006 |
69,399 |
101.7 |
5,073,648 |
101.1 |
2.0 |
1.37 |
2007 |
70,191 |
101.1 |
5,158,048 |
101.7 |
2.4 |
1.36 |
2008 |
66,926 |
95.3 |
5,073,713 |
98.4 |
-0.7 |
1.32 |
|
|
| (Figures are from the "Japan Advertising Expenditures 2008" issued by Dentsu, Inc.) |
| |
| · |
GDP figures are from the "Annual Report on National Accounts" and the "Quarterly GDP Statistics," both published by the Cabinet Office. |
| · |
All statistics are for the calendar year. |
| (Note) |
In 1987, the estimated range of the "Japan Advertising Expenditure" was revised retroactively to 1985. |
| (Note) |
In 2007, the estimated range of the "Japan Advertising Expenditures" was revised retroactively to 2005. |
|
|
|
|
|
