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2. What Role Do Magazines Play in People's Lives?
Let's look at what kind of role magazines play in people's lives by reviewing the positioning of five media types: television, radio, newspapers, magazines, and the Internet.
A strong characteristic of magazines is that they appeal to people's feelings in a personalized way. For example, they enable readers to "lose themselves in their own private world," "obtain information about matters of personal interest and what's trendy," and "change their mood."
Such assessments emphasize the nature of magazines as a targeted media, one in which the individual's tastes and the information carried are a perfect match.
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Positioning of Magazine Media from a People Perspective (Correspondence Analysis)
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| Data from the MAGASCENE 2007 survey from Video Research Ltd. |
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