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1. How Many People Read Magazines?
Let's begin by looking at data from Video Research's MAGASCENE survey to find out how many people read magazines.
The data shows that around 83% of people read magazines. People in their thirties or younger make up the core readership, with about 90% of men and women in this age group saying they have some contact with magazines.
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| Individuals (Age 12-69) |
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| Male (Age 12-69) |
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Female (Age 12-69) |
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Percentages of Magazine Readers
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Readers(%) |
Non-readers(%) |
| All |
83.3 |
16.7 |
| Male |
81.6 |
18.4 |
| Female |
85.0 |
15.0 |
| Students |
87.1 |
12.9 |
| Male |
Age 12-19 |
78.4 |
21.6 |
| Age 20-29 |
91.1 |
8.9 |
| Age 30-39 |
87.9 |
12.1 |
| Age 40-49 |
85.1 |
14.9 |
| Age 50-59 |
75.3 |
24.7 |
| Age 60-69 |
67.5 |
32.5 |
| Employees under 34 |
89.8 |
10.2 |
| Employees 35 to 49 |
85.8 |
14.2 |
| Employees 50 and older |
73.5 |
26.5 |
| Executives and managers |
83.0 |
17.0 |
Specialists
and
freelance professionals |
87.4 |
12.6 |
| Self-employed |
79.0 |
21.0 |
| Female |
Age 12-19 |
92.1 |
7.9 |
| Age 20-29 |
93.9 |
6.1 |
| Age 30-39 |
87.6 |
12.4 |
| Age 40-49 |
85.2 |
14.8 |
| Age 50-59 |
80.7 |
19.3 |
| Age 60-69 |
73.0 |
27.0 |
| Unmarried employees under 34 |
93.0 |
7.0 |
| Housewives under 34 |
91.0 |
9.0 |
| Housewives 35 to 49 |
86.4 |
13.6 |
| Housewives 50 and older |
76.9 |
23.1 |
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*Magazine readers: people who have read at least one of the six issues of any of
the 522 magazines covered by the MAGASCENE survey |
| Data from MAGASCENE 2007 magazine advertising survey, from Video Research, Ltd. |
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