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The way magazine advertisements are viewed depends on where they are located in the magazine.
Advertisement attention rates are particularly high for advertisements placed on the back cover and the inside of the front cover. Advertisements in these positions are "definitely seen" by around 60% of readers. |
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[Impact by Location of Advertisement]
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An average of MAGASCENE AD surveys conducted by Video Research Ltd. up until July 2008,
using 3,069 advertisements on a total of 172 magazines. |
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| [Ad Impact, for All Readers] |
|
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|
|
|
|
|
|
|
|
|
|
| Aware of |
|
| All magazine readers |
|
 |
100 |
|
| Attracted by |
|
| All magazine readers |
|
|
100 |
|
| Read carefully |
|
| All magazine readers |
|
|
100 |
|
|
where, for any ad: |
| Read carefully |
+ |
definitely saw |
+ |
vaguely noticed |
= |
Aware of |
| Read carefully |
+ |
definitely saw |
|
|
= |
Attracted by |
| Read carefully |
|
|
|
|
= |
Read carefully |
|
|
|
|
|
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