In general, the larger the area a magazine advertisement covers, the more likely it is to be seen. For example, the "ad attracted the reader's attention" rate climbs by around 25% with each increment as the space the ad occupies rises from one page, to two pages, to three pages or more, with advertisements covering three pages or more being "definitely seen" by more than 60% of readers. [Impact by Space Occupied by Advertisement] An average of MAGASCENE AD surveys conducted by Video Research Ltd. up until July 2008, using 3,069 advertisements on a total of 172 magazines. [Ad Impact, for All Readers]    Aware of ad            Attracted by ad            Read ad carefully           Aware of    All magazine readers 100      Attracted by    All magazine readers 100      Read carefully    All magazine readers 100      where, for any ad: Read carefully + definitely saw + vaguely noticed =   Aware of Read carefully + definitely saw     =   Attracted by Read carefully         =   Read carefully | 1. Advertising Expenditures in Japan | 2. Magazine Penetration | | 3. Comparative View of Magazine Advertising | 4. Impact of Magazine Advertising on Readers | | 5. TV Multiplier Effect | 6. Magazine Reading and Internet Use | | 7. The Impact of the Magazine Advertising in Each Product Category | | Back to First Data Page |