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(2)Fashion-1
Clothing advertisements attracted an average of 52% of the readers.
With Women's (Adult) magazines, the larger the space occupied by an advertisement, the more impact the ad has, such that for every one-page increase in space, the attention rate rises by 30% or more.
In addition, the degree of psychological reaction, such as the comprehension of product characteristics, seen in people paying attention to an ad increases sharply for ads covering more than two pages (double-page spreads). |
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| Clothing (177 ads) |
 |
| [Product category] |
| Clothing (22 categories) |
| [magazine genre] |
| All genres |
| [Position in magazine, means of expression, etc.] |
| No specifications |
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| Clothing Ads in Women's (Adult) Magazines by Amount of Space Occupied |
 |
| [Product category] |
| Clothing (22 categories) |
| [magazine genre] |
| Women's (Adult) magazines |
| [Position in magazine, means of expression, etc.] |
1 page or less
2 pages
3 pages or more |
|
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| An average of MAGASCENE AD surveys conducted by Video Research Ltd. up until July 2008. |
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