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(2)Fashion-2
A look at advertising impact in terms of the relationships between fashion items and magazine genre reveals, for example, that attention rates are high for advertisements for jewelry or bags carried in Women's (Middle-aged) magazines, with advertisements for bags in particular reaching an extremely high 70% or more of readers, while the level of product understanding of readers who pay attention to ads is higher than 80%. Besides, attention rates for wristwatch advertisements featured in weekly magazines are also high.
On the other hand, readers seeing advertisements for shoes in young men's magazines were highly likely to read the entire advertisement and develop an interest in the product, indicating that such ads foster a high level of attention when they catch the eye of members of their core target audience. |
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| Ads in Women's (Middle-aged) Magazines by Fashion Item Advertised |
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| [Product category] |
| Jewelry, precious metals, accessories, bags and handbags |
| [magazine genre] |
| Women's (Middle-aged) magazines |
| [Position in magazine, means of expression, etc.] |
| No specifications |
|
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| Wristwatch Ads in Weekly Magazines (7 Ads) |
 |
| [Product category] |
| Wristwatches |
| [magazine genre] |
| Weekly magazines |
| [Position in magazine, means of expression, etc.] |
| No specifications |
|
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| Shoe Ads in Men's (Younger Generation) Magazines (6 Ads) |
 |
| [Product category] |
| Shoes (leather shoes, shoes made of synthetic material, rubber shoes, sport shoes) |
| [magazine genre] |
| Men's (Younger Generation) magazines |
| [Position in magazine, means of expression, etc.] |
| No specifications |
|
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| An average of MAGASCENE AD surveys conducted by Video Research Ltd. up until July 2008. |
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