 |
|
(3)Alcoholic beverage
Next we looked at the impact of alcoholic beverage advertisements with and without sales campaign description.
As expected, in the sense that they attract the attention of readers, a sales campaign description does have an impact, while they also seem to be effective in improving the level of comprehension of those who pay attention to the ads.
In addition, looking at the results by the type of alcoholic beverage, with beer ads, for example, the attention rate is as high as around 50%, while the level of comprehension and interest from those who pay attention to the ads is over 70%. |
|
| Alcoholic Beverage Ads by Form of Advertisement |
 |
| [Product category] |
| Alcoholic beverages (9 categories) |
| [magazine genre] |
| All genres |
| [Position in magazine, means of expression, etc.] |
With sales campaign description
Without sales campaign description |
|
|
|
| Beer (21 ads) |
 |
| [Product category] |
| Beer |
| [magazine genre] |
| All genres |
| [Position in magazine, means of expression, etc.] |
| No specifications |
|
|
|
| An average of MAGASCENE AD surveys conducted by Video Research Ltd. up until July 2008. |
|
|
|
|
