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(1)Cosmetics
Advertisements for basic cosmetic products attracted an average of 46% of the readers.
Looking at the impact of different forms of advertisement, we see that while there isn't much difference in terms of getting the reader's attention between ads consisting mainly of photographs and ads with both photographs and text describing the benefits and features of the product, written information plays an important role in helping the reader to understand the product.
On the other hand, advertisements for make-up products attracted an average of 60% of the readers. This high rate may be because make-up is colorful, which serves to attract readers to ads for it. |
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| Basic Cosmetics Products (239 Ads) |
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| [Product category] |
| Basic cosmetic products (16 categories) |
| [magazine genre] |
| All genres |
| [Position in magazine, means of expression, etc.] |
| No specifications |
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| Basic Cosmetics Ads by Form of Advertisement |
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| [Product category] |
| Basic cosmetic products (16 categories) |
| [magazine genre] |
| All genres |
| [Position in magazine, means of expression, etc.] |
Mainly photographs and illustrations
Composite (photographs + text) |
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| Make-up Products (147 Ads) |
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| [Product category] |
| Make-up products (7 categories) |
| [magazine genre] |
| All genres |
| [Position in magazine, means of expression, etc.] |
| No specifications |
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| Make-up Products (by Item) |
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| [Product category] |
| Foundation powder,lipstick |
| [magazine genre] |
| All genres |
| [Position in magazine, means of expression, etc.] |
| No specifications |
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| An average of MAGASCENE AD surveys conducted by Video Research Ltd. up until July 2008. |
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