| [ Survey Area ] |
Tokyo (30-km area) |
| [ Subjects ] |
Approximately 630 persons per month |
| [ Target Group ] |
Males and females, age 15 to 59 |
| [ Survey Period ] |
11 days in the middle of each month |
| [ Information Gathering ] |
Face-to-face interviews at respondent's home |
| [ Selection of Subjects ] |
Double-stage random selection from residential register |
| [ Targeted Ad Campaigns ] |
Randomly selected ad campaigns (approximately 20 to 40 each month) |
| [ Content of Survey ] |
Advertisement recognition rates, by medium; brand recognition; product purchase (usage) rates; purchase (usage) intention rates; etc.
*Research presented here is based on investigation of 549TV and magazine ads from among 1,345 ad campaigns surveyed since 1993. |
