Surveys by Video Research MEGASCENE (Magazine Survey), Vol. 9 [Survey Area] Tokyo (30-km area); major Kansai areas (Kyoto, Osaka, and three prefectures); major Chukyo areas (three prefectures); main areas in Northern Kyushu; Sapporo; Sendai; Hiroshima [Number of valid samples] 8,206 samples [Target Group] Males and females age 12 to 69 [Survey Period] October 4 (Thursday) to October 24 (Wednesday), 2007 [Information Gathering] Questionnaires left at respondents' homes [Selection of Samples] Area random sampling [Targeted Magazines] 63 weeklies, 86 biweeklies and semimonthlies, 373 monthlies [Content of Survey] Readership rates, by magazine; subscription ratios; "careful reading" rates; reading depth; magazine "image," etc. Also includes a supplementary questionnaire (hobbies, leisure, awareness, relationship with products, etc.) [Surveyed by] Video Research Ltd. MEGASCENE AD (Survey of Magazine Ads) [Targeted Magazines] Five to six magazines were chosen per survey. (survey conducted four times a year.) [Targeted Ads] Maximum 20 ads per magazine. Self-selection for the position in the magazine; second cover, third cover, fourth cover, or center [Selection of Samples] Selected 120 readers of each magazine from male and female survey participants between the ages of 12 to 69 after phoning them to confirm that they had indeed read the magazine concerned during the previous three months (or six months in the case of monthlies). [Information Gathering] Sent each participant a copy of the magazine concerned on its publication date, and then interviewed them by telephone after allowing them around one week (for weeklies, biweeklies, and semimonthlies) or two weeks (for monthlies) to read the magazine. [Survey Area] The 7 major regions used for the MAGASCENE survey [Surveyed by] Video Research Ltd. Click here for more information on Video Research Ltd.’s magazine data: http://www.videor.co.jp/service/magazine/index.htm | Dentsu | Video Research | Back to First Data Page |