1. Advertising Expenditures in Japan     1-1. GDP Growth and Advertising Expenditures (Japan)   1-2. Advertising Expenditures, by Medium   1-3. Advertising Expenditures, by Industry and Medium   1-4. Magazine Advertising Expenditures for Imported Products 2. Magazine Penetration 3. Comparative View of Magazine Advertising 4. Impact of Magazine Advertising on Readers 5. TV Multiplier Effect 6. Magazine Reading and Internet Use 7. The Impact of the Magazine Advertising in Each Product Category Overview of Data Sources and Acquisition Methods